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Now, a designer could show an ad with a picture of a new trench coat whenever somebody searched for pictures of coats, or a ski resort could show a picture of its mountain that would show up when people search for images of winter vacation spots. The site will also feature an instant scrolling feature that lets users sift through an endless stream of photos rather than continually clicking to load a new page of images. Google built its image search engine in 2001. People use it to answer different questions that are more easily explained with a picture.
The new advertising format, called Image Search Ads, lets advertisers include a thumbnail image along with the ad's text. Aside from the thumbnail image, Image Search Ads work like Google's pay-per-click (PPC) ads, the text ads that run along Google search results and in partner Web sites.